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Holistic Approach to Digital Marketing

Digital marketing is a holistic approach that encompasses all the different digital channels and strategies available to reach and engage customers. It includes activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and others. A successful digital marketing campaign should coordinate and integrate these different tactics to provide a seamless, consistent experience for the customer across all touchpoints. By taking a holistic approach, businesses can effectively reach their target audience, build brand awareness, and drive conversions.

To change your approach to digital marketing, consider the following steps: