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Introduction to Digital Marketing

In the past few years, the world has gone through a major shift. Working from home became more prevalent, businesses needed to go online to stay afloat, and the digital space began to grow faster than ever before. Due to the pandemic, many businesses have closed down and several more have started. With this shift, the ‘digital’ in digital marketing has been more relevant than ever.

Let’s begin with the basics.

What is digital marketing?

Digital marketing is the promotion of a brand through various forms of digital communication, such as email, social media, and web-based marketing. This includes text and multimedia messages.

Why is digital marketing important?

With the fast growth of social media and the culture of viral media, businesses are now hopping on the bandwagon to take advantage of these digital platforms to reach significant number of people in a span of minutes. Digital marketing allows businesses to write their own story and build a relationship with their audience, which in return, will help with conversions.

There are several social media platforms today. It is evident that in order to stay relevant, businesses need to have a presence on a variety of platforms. However, it is also important to note, which platforms are most suitable for the growth of your business. With so many resources and solutions available, it can become overwhelming to understand where to get begin.

Here are a few pointers to get you started:

  • Understand your company’s mission and goal
    • As you start to dive into digital marketing, it is imperative that you understand what your company’s mission and goals are. That will help narrow your solutions that will best help you reach those milestones. Every social platform and digital marketing solution has its own strategy, tactic, algorithm, and implementation. Believe it or not, every solution is not suitable for every business, especially with you’re working with a budget. Understand your company’s needs and implement digital marketing strategies to help achieve those.
  • Know your audience.
    • While working in the marketing industry for over 10 years, it continues to surprise me that many businesses don’t have an understanding of who their audience actually is. Just knowing your audience demographics isn’t enough, it’s important to understand their behaviors, interests, and habits. After learning this, you will be able to find where these people actually spend their time online and work towards building an online presence on these platforms.
  • Prioritize your branding, website, design, and social media. (BWDS)
    • There are four elements that are important to implementing before starting any digital marketing strategy. Those four elements include: a branding kit, fully functioning website, proper design principles implementation, and create social media accounts.
  • A branding kit includes all the details of a business’s identity, such as, brand colors, typography, font size, logos in different variations, verbiage that is used to describe the business, and a mission statement.
  • Hire a digital marketing consultant.
    • In digital marketing, there are many moving parts and only so much that can be implemented in a normal work day. To make matters more efficient, hiring a digital marketing consultant will help streamline your marketing efforts even further, ensuring that time is used effectively in areas needs it the most. Marketing consultants are specialized in their fields are able to identify areas that need improvement after completing a thorough marketing audit. If you are interested in connecting with a marketing consultant, you can reach out to our team directly, and we would be happy to connect with you.

Digital marketing is ever changing. The strategies that were implemented yesterday, may completely change tomorrow. In this fast-paced industry, keeping up with trends, platform updates, algorithm changes amongst others is important to stay relevant and develop effective strategies to implement.